Prada introduces a new masculine fragrance in September 2012, inspired by the world of extreme sailing, prestige, marine nature, and a passion for innovation and victory. The fragrance is named after the sailboat and sailing team "Red Moon" or "Luna Rossa," which participates in the America's Cup competitions. This new product by Prada offers a firm hold and natural finish.

The name of the fragrance, "Red Moon" or "Luna Rossa," reflects its connection to the sailing team and sailboat that inspired its creation. The fragrance draws its inspiration from the thrill and excitement of extreme sailing, as well as the prestige and accomplishment associated with the America's Cup. The marine elements of the fragrance are a nod to the natural environment in which the sailing team competes, while the passion for innovation and victory is a key driver behind the fragrance's development.

The fragrance's firm hold and natural finish are designed to provide a long-lasting and high-quality experience for the wearer. Prada's commitment to quality and attention to detail is evident in the fragrance's formulation and performance, ensuring that it not only captures the essence of the sailing world but also delivers a superior olfactory experience.

The launch of this new masculine fragrance in September 2012 is a strategic move by Prada, capitalizing on the growing interest and popularity of extreme sports and the associated lifestyle. By aligning the fragrance with the prestigious America's Cup competition and the "Red Moon" or "Luna Rossa" team, Prada positions the fragrance as a symbol of adventure, achievement, and style.

The choice of a masculine fragrance is also significant, as it aligns with the brand's focus on expanding its men's product offerings and catering to the evolving preferences of male consumers. The fragrance's blend of marine, woody, and spicy notes is designed to appeal to a discerning and adventurous audience, who seek fragrances that reflect their active and sophisticated lifestyles.

Overall, the introduction of this new masculine fragrance by Prada is a strategic and well-executed move that leverages the brand's heritage, innovation, and understanding of its target market. The fragrance's connection to the world of extreme sailing and the America's Cup adds a layer of prestige and exclusivity, further solidifying Prada's position as a purveyor of high-quality and aspirational products.

product information:

Attribute

Value

product_dimensions

‎5 x 7 x 9 inches; 0.01 ounces

item_model_number

‎23228

manufacturer

‎Prada

best_sellers_rank

#155,746 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#973 in Men's Eau de Toilette

customer_reviews